Imagine you're a marketing executive at a long-established company that has been a leader in its industry for decades. But lately, sales have been stagnant, and new competitors are starting to eat into your market share. You realize that while the company has been resting on its laurels, customer needs and preferences have evolved. To stay relevant and grow, you need to shift your focus from simply selling products to truly understanding and solving customer problems.

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In this course, you'll learn how to recognize and overcome marketing myopia in your own organization. You'll discover strategies for staying closely attuned to customer needs, both current and future. You'll explore how to foster a culture of continuous innovation and long-term thinking. Through case studies and practical exercises, you'll gain the mindset and tools to keep your marketing strategies fresh, relevant, and customer-centric.

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Don't let short-sightedness stunt your company's growth. Learn how to develop a far-sighted, customer-focused marketing approach that drives sustained success.

• Customer-Centric Mindset: Develop a deep, unwavering focus on understanding and meeting customer needs.
• Long-Term Growth Strategies: Learn how to balance short-term tactics with long-term vision to sustain growth.
• Innovation Toolkit: Acquire strategies for fostering continuous innovation in your marketing approach.
• Future-Focused Perspective: Gain the ability to anticipate and adapt to future market shifts and customer demands.
• Cautionary Tales and Success Stories: Learn valuable lessons from companies that have fallen victim to or overcome marketing myopia.

• Understand the concept of marketing myopia and its impact on business growth and longevity
• Learn strategies for staying closely aligned with evolving customer needs and future demands
• Discover approaches for sustaining long-term growth and avoiding the pitfalls of complacency
• Explore innovative, forward-thinking marketing strategies to keep your company relevant
• Study real-world examples of companies that successfully shifted their focus to overcome myopia